L’Oréal Professionnel Paris has disclosed that it has introduced the Absolut Repair Molecular product range, expanding its offerings in Nigeria.
According to a statement, the haircare line, designed to reform and rebuild the molecular structure of any hair type, marks a significant advancement in hair repair technology.
It noted that the Absolut Repair Molecular product range featured a unique blend of five ultra-concentrated amino acids, along with up to two per cent of peptide bonder and up to three per cent in the pre-treatment, delivering impressive results by repairing up to two years of hair damage with just one application.
The firm added that the Absolut Repair Molecular range was crafted through collaboration between scientists and hair care specialists and was chosen from a selection of 17 highly effective formulas.
According to L’Oréal Professionnel Paris, each product in the range promises increased strength, smoothness, frizz control, heat protection, and enhanced hair elasticity with every use.
The Marketing Director for L’Oréal Professional Products Division Sub-Saharan Africa Zone, Morgane Meyer, said contemporary hair care had evolved to address not only surface-level issues but also intrinsic challenges such as fibre weakness, compromised elasticity, and the quest for length extension.
Meyer said, “Our Absolut Repair Molecular product range is meticulously crafted to meet these demands, effectively reversing years of damage deep within the hair structure.”
The Business Activation Manager for L’Oréal Professional Products Division Sub-Saharan Africa, Inès Des Closieres, declared, “The transformative formula behind our Absolut Repair Molecular range replenishes depleted amino acids, reconstructing the molecular structure of all hair types.
“This innovation caters flawlessly to diverse hair needs, whether it involves enhancing texture, restoring elasticity, or exceeding expectations in every aspect.”
The firm noted that the Absolut Repair Molecular range, consisting of four products tailored to specific needs, joined the array of L’Oréal Professionnel product ranges created to cater to various hair types, including the Curl Expression range, Scalp Advanced range and Metal Detox range.